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I’m a design director & creator of brands.
And this is my brand story.
Twenty-one years ago I started my career as a graphic designer learning from the best, at some of the world’s top creative agencies, like Net#work BBDO, Switch, and TBWA Hunt Lascaris – growing brands like Coca-Cola, Virgin and BMW.
In 2004, with a leap of faith and a good coffee machine, I co-founded The New Black. With the application of classic design principles and contemporary strategies I have ensured its innovative growth and on-going success. It’s this approach that has allowed my cheeky little start-up to successfully collaborate with iconic global brands like FIFA, Barclays, AEG Electrolux, Reckitt Benckiser and SABMiller. My client list also includes some of the titans of the Johannesburg Stock Exchange like Growthpoint and MTN.
Authentic brand stories. Smart design. Simplicity. These principles have helped me thrive in an industry that’s constantly transforming and reinventing itself, and helped me guide my clients through an ever-changing business landscape, encompassing everything from brand strategies to messenger bots.
I’ve also had a number of accolades and awards come my way, but none of these doorstops and paperweights are as rewarding as the long-lasting relationships I’ve built with clients and colleagues.